Should you write articles for ezine online newsletters or write on blogs to attract readers to your eBooks? If you are an author and you primarily use the internet to sell your words then perhaps you have considered all the various strategies to attract readers, buyers of your works or those who wish to pay you to write words?
Blogs are really problematic for an author because they are so very juvenile and an author must be very careful to meet the needs of a larger audience. Getting too personal will indeed limit your base, so you need to be careful one Blogs as a professional writer, even if others promote this venue, beware.
When writing ezine articles you will find that they get syndicated well, I have over 160,000 ezine article pulls from one online article submission website alone. Each time an article gets re-published on the internet could amount to 300 more views, with 4.4 million views on one website alone plus the 160,000 re-prints, imagine the volume this provides and the number of links to your website and click thrus too. In a way you might say this is a form of viral marketing, fine call it what you want, it works.
Sometimes you might take excerpts of your e-book and turn them into online articles and place them on submission sites to get picked up by ezines, why not, you may as well get double coverage for your words already written. Makes sense and if those people come to your website or e-book then there is a greater chance that they will indeed buy your ebook. Consider this.